If you truly believe in something, others will believe in you.
If you have a goal and are committed to doing whatever it takes to achieve it, you will naturally draw in others along your journey.
Five years ago, LBH was founded on a mission to build a company with the conviction and capability to solve some of the world’s most challenging problems through technology – advancing the lives of people and the way businesses operate.
Today, this mission still holds true – it’s at the heart of what we’re about. We believe that we can and will make a difference by securing the best possible outcomes for our clients, partners, our team, and the wider community.
“When people describe work that they are passionate about, we assume they mean work that makes them happy, but it should be about work that is meaningful, that makes us struggle through something, and that elevates us beyond our individual self-interest.”1
When we were first formed, our early team members all took a risk to work with us. We were not known then. There was no guarantee we would last more than six months. We were not even sure ourselves where we were heading. None of us knew if we would be successful. But we were always passionate. We were passionate about doing the best possible work. We were passionate in our belief we could make a positive and lasting difference in the world. It is because our team, partners, and customers who have backed us along the way believed in us that we are still here today. Thank you for sharing our passion.
We have summarised a few key lessons and pragmatic tips below. These are lessons which we’ve learnt since building our business and developing a culture that places an emphasis on the collective passion of our company’s mission:
- Establish a Shared vision – Financial success and monetary rewards are not ultimately fulfilling if there is no greater purpose. We all have a desire at some point in our lives to create a legacy, to be happy, to feel we are of value to more than just ourselves. If you can articulate what you are really solving as a business and you truly believe in what you are doing, that alone will bring you halfway there. The remainder is filled in by your team, your partners, and your customers who share your passion and vision.
- Hire for attitude, train for skill. A wise client once mentioned to us this phrase and we have now adopted it as part of our philosophy. Only engage someone who believes in what you do, has the right attitude and is willing to work towards making a positive impact. They should believe in you, believe in what you stand for. If you are passionate, they will. Never compromise by hiring someone who may be highly skilled, but lacks commitment, empathy, passion or discipline to your cause. An appreciation and care for others is critical for the success of all.
- Empower self-sufficiency and decision making. A team that is aligned with the problem being solved, albeit members may have different ideas on possible solutions, is a team that can excel. As long as they can accept differing perspectives, can form a common understanding of the client’s business and challenges, and have the power to make their own decisions, it will be a team that makes things happen. A team that is passionate about what they are doing is always going to succeed. Encourage teams to be self sufficient. Encourage end-to-end decision making and empower them to take full accountability of their choices.
- Walk in the shoes of others. To truly understand is to truly connect with others. Understanding each individual’s dreams and aspirations is key. Too often companies focus on business goals and assigning lofty and unachievable objectives for their team, most of whom dread performance reviews. In our business, we do away with the classic “performance reviews”. We don’t assign business goals to our team. Why? Because business goals are the goals of the business and it is the collective responsibility of everyone to help achieve them. Instead we focus on personal and family goals, quality of life and the individual ambitions that people want to achieve. These goals range from enabling financial freedom, buying that first property, an on-call personal masseuse, building a home music studio, to a cherry red Porsche 911 (that one is a 5+ year goal!). We write them down on paper or take a photo of a whiteboard and tuck them safely away. Revisit your goals every once in a while to see how many you’ve accomplished. It allows your team to be passionate and motivated about what they are striving for personally along with the collective victories of the business.
- Aim for the moon “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win“ – John F Kennendy, September 12, 1962. If you are encountering an ever increasing set of difficulties along the way, congratulations, it is a sign you are growing and in a position to take on larger opportunities. Embrace it and be confident. You need to aim for the moon and beyond and have the passion and conviction to believe you can get there. It’s going to be hard. Focus on refining your operations, sales, and marketing processes – getting the right systems in place and coaching your team along the way. We spend most of the year continually refining the way we work. A continuous process of tweaking, changing, and enhancing processes will allow you to be ready for the next transformation and ensures you can scale.
- Nurture a passion for high quality service and solutions – “It is no use saying ‘we are doing our best.’ You have to succeed in doing what is necessary” as Winston Churchill once said – aim to foster a culture that promotes a passion for care, quality and a commitment to providing excellent services and products – never accept mediocre output. It’s a good feeling when you can proudly stand by your work.
- Ensure a commitment to absolute integrity. Most companies have a value statement that includes integrity in some form. But it needs to be embodied in the culture of the organisation for it to actually mean anything. Integrity put simply means doing what you’ll say you’ll do and what you do is done right, with respect and with complete rectitude. You do not compromise on this by doing something wrong by someone. Being a person of absolute integrity is a never ending endeavour. It is like climbing a mountain with no peak – you have to learn to love the climb, and be willing to keep climbing knowing that you can only continue. Instilling passion for integrity and a willingness to never compromise on it has to be part of your culture. Nothing more needs to be said.
We are glad that these principles have guided our business through to today. We expect they will for the next five years and more.
To finish, it is about you:
Aim to make a lasting difference in the world.
Truly believe in what you do and inspire others to join your journey.
Harness the Power of Passion.
1 Quote Source: Richard Harbridge